Nowadays, Email Marketing is a core component of any Digital Marketing campaign. It’s a cost-effective strategy of establishing a long-lasting relationship with the target audience. It is preferred by the marketing professionals because the message can be delivered to the right set of audience in a targeted way. By the end of the year, the total number of email users is expected to be around 4.1 Billion.  This staggering figure delineates the main reason why email marketing is a pivotal part of any campaign intended to raise awareness, generate extra leads and ultimately boost conversions. A business ROI is also […]