It’s an all-important need for all the companies that have online presence to rank on Google search engine. Although you can make your website more prominent on the internet by running paid campaigns. But there is no alternative to SEO which helps you rank organically on the search engine. Without incurring expense on running the campaign, your website can see an increase in traffic as well as more visibility.
Implementation of all the SEO stuff can sometimes become tricky and can be really annoying. However, WordPress being a renowned CMS allows you to do SEO without any complications. There are so many SEO plugins out there that can make a great difference in bringing more traffic, leads and higher user engagement to the website.
One important thing is that SEO of a website is a continuous process and it requires consistency. The right WordPress plugin can help you execute the SEO strategy and get the most out of it. It’s also important to have a sound knowledge of SEO basics so that you can apply them and bring instant results.
The Need for WordPress SEO Plugins:
The fact is that around 75% of the online audience don’t even bother to go to the second page of Google search engine after typing a certain keyword. Therefore, getting your website ranked on the first page is important.
Search engine optimization plugins can automate the SEO processes, fix page indexing issues and optimize websites to create an enriched experience for the visitors. Now you know how an SEO plugin can be fruitful for your website, so it’s time to get to know the top 5 plugins that allow you to implement SEO strategies on WordPress websites.
- Yoast SEO:
Yoast SEO is an excellent choice when it comes to bringing organic traffic and fixing all the errors that impede your website’s chances of getting ranked. Currently, it’s been installed more than 5 million times and has more than 25,000 5-star reviews.
It is fully loaded with power-packed features and is extremely user-friendly which makes it a popular choice.
Website Optimization: You can create and manage the website meta titles, meta descriptions and website URLs. It also allows you to edit the page title and even manage the robot tags.
In-depth Page Analysis: Detailed explanation of a page’s indexing, detecting links that lack H1/H2 tag and even scanning all the images and pointing out the ones that lack alt tag.
Linking of Google Search Console: Detailed data can be imported from the Google search engine by simply pasting the HTML code in Yoast SEO plugin.
Automatic XML Sitemap: Yoast SEO automatically creates an XML Sitemap after scanning all the content posted on your website. The sitemap updates on its own whenever you post any new content on the WordPress site.
The plugin is free but also comes with a premium version available at $89. In the paid version, you can get some extra features with 24/7 customer support. But it’s safe to say that the free Yoast SEO plugin leads the race in website optimization through star studded features.
- All in One SEO Pack:
The second plugin in our list is the All in One SEO Pack that has over 2 million active installations. It was developed in 2007 and since then it has become popular.
It’s very easy to set up and provides a list of recommendations for the optimization. Even if you are a novice, you can set it up for your WP site by entering basic information in the required fields.
Meta tag generator: The blogging experience can be enhanced through the meta tag generator which automatically creates the meta tags by using dynamic values such as date of publishing, author name and other relevant custom fields.
Content Duplication: It alerts you whenever it detects any duplication of content on the website because it can badly affect the organic rankings of a page.
XML Sitemap: Similar to Yoast SEO, you can have an XML Sitemap created for all the contents on your WordPress website.
Social Media Integration: Through this feature, you can choose whatever thumbnail or image you want to show when your content is shared on the social media platforms.
User Access: User access can be managed as SEO roles can be assigned to implement the strategy without losing complete control of the website.
The free version of AIOSEO is available in the WordPress plugin directory. The paid versions start at $49.50 /year and go on to an elite package which costs $299.50/year. This elite package specifically suits the needs of smart business owners and agencies.
- Rank Math SEO:
Rank Math SEO is an all-inclusive tool and offers all features in one centralized place. You can access deep insights of the blog or website inside the plugin without leaving the dashboard. It offers the user a complete control of on-page SEO. The great thing is that it doesn’t impact the website loading speed and overall performance.
Applying Redirects: Redirects can be applied on the broken URLs and the ones that show 404 error. Besides this, the plugin monitors the Client Error (4x) and reports all such links.
SEO Analysis: A comprehensive analysis of the website to fulfill all of the SEO needs.
Breadcrumbs: You can apply breadcrumbs and also avail the Rich Snippet feature.
Adding Meta data: Meta titles, description and Open Graph meta data can be added to the blog posts.
Alt tag: Add alt tags on the images that don’t have any and also connect your plugin with the Google Search Console for importing valuable data.
Rank Math is available in a free version. For a more advanced SEO experience, you can avail premium packages which are named as PRO, Business and Agency packages. The cheapest premium package starts at $59/year while you can access the business package for $199/year and the Agency package for $499/year.
SEMRush is an extremely useful SEO plugin that facilitates the professional marketers in bringing traffic to the website and finding the right keywords. It allows you to explore all organic keywords that are commonly used by the visitors.
Through this keyword research, the competitor analysis can be carried out to see which search queries are used by other competitors to organically rank their sites. It also focuses on social media, paid traffic and content management.
Keyword Research: You can conduct an extensive keyword research and also determine the search volumes of the keywords.
Analytics Report: SEMRush presents all the information in the form of self-explanatory analytics reports. You can also generate different reports for your multiple clients.
Smooth Interface: The interface of SEMRush is easy to use. Its dashboard is designed in such a way that a newcomer in the field can easily understand SEO fundamentals.
SEO Writing Assistant: The writing assistance tool of SEMRush helps you improve the website content by giving recommendations on how to write content that is searched more often on the Google Search Engine.
Some of the metrics can be accessed for free while you can use three premium packages Pro, Guru and Business which come at a cost of $119.95/month, $229.95/month and 449.95/month respectively.
SEOPress is a comprehensive plugin that lets you optimize the website without installing too many plugins. It covers the majority of on-page SEO needs such as applying redirects, XML sitemap and optimizing the meta titles and descriptions
It is ideally suited for large websites and businesses that have a high traffic coming to the site and have loads of content on the page.
Different Languages: The SEOPress plugin can be accessed in 17 different languages which include English, Chinese, Hindi and many other ones.
XML Sitemaps: It helps to create sitemaps for the website which include all possible content that is posted on the WordPress site.
Tags Optimization: Open Graph and Twitter Cards can be optimized for sharing the content on the social media channels.
Schema Markup: In the paid version, you can modify structured data on the website to help the search engine in reading your website.
Google Analytics Tracking: With just a few clicks, you can integrate Google Analytics into your WordPress website and track all the key metrics, traffic sources as well as the audience demographics.
SEOPress is available in both free and paid versions. The great thing about its usage is that there are no ads in the free version. The premium package costs $39 and includes advanced features such as integration with WooCommerce, 404 monitoring, custom schemas and much more.
All of these WordPress plugins are extremely useful for search engine optimization. By using them, you can bring organic traffic and also increase the chances of higher user engagement. As a result, the enterprise can benefit a great deal because of more conversions.