What Is Email Marketing and How to Setup Email Marketing Campaign with MailChimp
In the contemporary world of Information Technology, every enterprise wants to establish a direct connection with the customers. Multiple channels can be used for this purpose but there is no better way of promoting your business’ products/services and building customer loyalty than email marketing. By sending out emails to the audience, you can inform them about new offerings, give incentives and keep them engaged with your brand. Email Marketing is an effective two-way communication in which the businesses can send commercial/promotional emails after the consent of the subscriber. There’s an email list of subscribers that are willing to receive emails […]
How to Grow Email List
The success of an email marketing campaign hinges on having an email list that has a potential to grow and expand. This can not only give much needed impetus to your whole campaign but also expand the reach of your message communicated through the email. No matter how much advanced tools are used for email marketing, if you don’t have a list of people that can engage with your content, then the whole exercise is futile. After selecting the tool that crafts personalized emails, automated messages, A/B testing and creation of dynamic content, all you need to do is work […]
Best Email Marketing Tools And Services
Nowadays, Email Marketing is a core component of any Digital Marketing campaign. It’s a cost-effective strategy of establishing a long-lasting relationship with the target audience. It is preferred by the marketing professionals because the message can be delivered to the right set of audience in a targeted way. By the end of the year, the total number of email users is expected to be around 4.1 Billion. This staggering figure delineates the main reason why email marketing is a pivotal part of any campaign intended to raise awareness, generate extra leads and ultimately boost conversions. A business ROI is also […]
The Best Tool To Create Graphics For Your Website and Social Media – Canva Review
Everyone who is running their Social media and websites know the hardest part is getting or creating the graphics. If you haven’t heard about canva yet then be ready to get to a completely new level. A Brief Introduction – Canva Canva is an online platform for creating Graphics & photos for free. Canva if filled with free resources that you can use right away from inside the app and start creating graphics for your websites, landing pages & Social media. Who is Canva For ? It’s a great tool for everyone who have to create graphics […]
Create Better Forms For Your Landing Pages
Every landing page needs a form. Forms on landing pages can be used for collecting emails, receiving user queries, placing orders or making purchases. But one problem most people do when designing a Landing Page is with forms. Sometimes the forms are too long or too short, and sometimes its placement is wrong completely and utterly wrong. In this article I will be showing you the bad examples and good examples of these real problems. Placement The placement can be tricky and can cost you tons of conversions. Designers do not pay attention to placement of main focus of the […]
How to use A/B test with Landing Page Builder
A/B testing also known as split testing is the comparison between two versions of a Landing Page to find which one performs better. You compare the two variants of a landing page by dividing the audience and displaying them one of the variants. The variant with better results wins. Things to test with A/B Testing ? You can virtually test anything with Landing Page builder A/B test, Headlines, Call To Actions, Copy, or completely different designs. But that doesn’t mean you have to test different designs each time, Instead focus on the elements that matter most like pricing, discount offers, […]
What is Structured Data ? And How To Add it to your Website
Structured data or Schema markup is a technical thing which can give your search engine rankings boost and improve them. Using Structured data requires a little learning curve but anyone can do it, It does not necessarily requires any coding knowledge. But if you do know how to code it will be fairly easy and simple for you. You definitely should learn about structured data and its importance. Schema Markup and Structured data is technical stuff but it is not complicated at all, anyone can learn it and you’ll gain a skill set that will help your website’s search engine […]
What is a Conversion ?
What Is A Conversion ? What is a conversion ? This is the question almost everyone asks when they are stepping into online marketing and working on their first online campaign. A conversion happens when you make a visitor to do some action, This action can be anything from completing a sale to just visiting a page. It completely depends on what you want your visitor to do on your website and when he does it, That’s a Conversion. Why We Use The Term ‘Conversion’ ? In the realm of online marketing using less resources and gaining more outcome is the only […]
How To Gain More Leads
You’ve published your first Landing Page and gained few leads, But the numbers are not impressive enough here are few simple things you can do to increase your Leads and Lead Quality. 1. Make it as simple as you can. When you design your Landing Page or Lead form make sure you ask for less information as you can. If you need to get more information like Contact Number, Address etc, try dividing your lead form into multiple steps. Multi Step forms have higher submission rates and it reduces the fear of potential leads as in the beginning you don’t […]
How To Write Better Content For Landing Pages
We all know that landing pages are a crucial part of the website because it is the page where your audience land. A landing page can help you get the information of the visitor by a lead form. A landing page is only right if it targets a particular stream and a particular audience. And because the landing page is very much focused and targeted it will help you convert most of your visitors into lead here. The landing page is imperative for the website, and it can be useful. Most of the ad or marketing campaigns on social media […]